Drive your own mini speedboat on a tour with Endless Summer Watersports.
marketing our destination
VSPC Media Plan
Each year, Visit St. Pete-Clearwater and its agencies create a media plan to meet key objectives in marketing the area.
The media plan summarizes:
- Marketing objectives
- Marketing strategies
- Geographic markets we target
- Our core leisure audience attributes
- Digital media buys, including:
- Programmatic media
- OTAs such as Expedia and Tripadvisor
- CTV such as Peacock
- Audio spots on Pandora, Spotify and others
- Paid social
- High-impact rich media
- Display advertising
- Native advertising
- Custom content partnerships
- Search engine marketing
- Broadcast Media
- Linear cable
- Radio
- Out of Home
- Print Media
- Marketing partnerships & activations
- Influencer marketing
- International marketing