Aerial view of yellow beach cabanas and emerald-green waters of Treasure Island.

There's plenty of space for everyone along the shore in Treasure Island – including beach chairs, umbrellas and shaded cabanas you can rent by the hour.

wide beaches

Treasure Island

With a name like Treasure Island, you know this is a town that doesn’t take itself too seriously – one where old salts and young folks alike will have a blast. The beach here is uncommonly wide in most parts, which means you’ll find plenty of space to spread out. Old-school mom ‘n’ pop hotels lend T.I. (as locals call it) a ton of Old Florida charm, as does a quaint neighborhood on its southern tip, Sunset Beach. 

Hit the Beach

The main event here, of course, is the incredibly wide beach, made oh-so-family-friendly by the gentle Gulf waters that lap at the shore. It’s a popular destination for kite-flyers (there’s even a kite festival each year). You can rent paddle boards, kayaks and shaded cabanas from local vendors right on the beach. The kiddos will love racing down the giant inflatable water slides just west of the beach parking lot at 104th Avenue. If your getaway is a friends’ or couples’ trip,  Treasure Island is a great place to order adult beverages from a beachfront eatery such as Sloppy Joe’s (or Caddy’s on Sunset Beach) and stroll right out onto the sand for a dreamy sunset. 

Sponsored Content

The kids will love racing down the giant inflatable waterslides on Treasure Island near 104th Avenue.

Things to Do

If you can plan your visit to include a Sunday evening, there’s a sunset drum circle on the beach behind the Bilmar that draws locals and visitors alike to experience the surreal sound that the blending of ocean waves and drumming creates. And speaking of surreal, Sanding Ovations, a yearly sand-sculpting competition, brings professional sand-sculptors to the island in November to create massive, otherworldly masterpieces in the sand.

While most of the town is residential, you’ll find some good souvenir shopping at Sun Coast Surf Shop, Vine ‘n’ Grind and, of course, the legendary Florida Shell Shop. Get all your family’s beach essentials – sunblock, boogie boards and the like – at Surf Style.

Places to Stay

Find old-school cool at the Thunderbird Beach Resort in the heart of town, which sports a massive neon thunderbird sign at its entrance and a tiny, charming tiki bar out back facing the beach. Up the beach, The Sands of Treasure Island is a big draw for lovers of all things mid-century (did someone say shuffleboard?). Stay at the Bilmar Beach Resort for a full-service resort experience, or immerse yourself in luxury at Treasure Island Beach Resort. For a budget option that’s right across the street from the beach, grab a room at Treasure Bay Resort & Marina – you can still see the beach from its west-facing rooms.

See All Places to Stay in Treasure Island

Getting Around

At just three miles in length, Treasure Island is pretty easy to navigate on foot. You can also hop on the Suncoast Beach Trolley, which cruises up and down Gulf Boulevard between Clearwater and St. Pete Beach, passing each stop every half-hour.

plan your trip

Treasure Island